二十一世纪是品牌竞争的新世纪，唯有全球观与时代观兼具的品牌才是未来的市场宠儿。

     基于此，爱雪Aixue品牌的标志视觉上以英文名称字头“A”和心形、雪花为核心元素以凸现品牌形象。

    1、 心形造型代表“用心”制造、“用心”服务；

2、A字代表“A等”产品和争创“第一”；

3、雪花，是无数水点凝成的洁白无暇之躯，代表凝聚无数爱心团结一致。

寓意：用心做好产品和服务，凝聚无数爱心团结一致，争创第一的品牌服务精神。

Brand Connotation
Competition in the twenty-first century is the brand new century, the only global perspective view of both the brand with the times is the darling of the future market.
     Based on this, love the snow Aixue brand mark visually the English name of the prefix "A" and heart-shaped, snow as the core elements to highlight the brand image.
    1, heart-shaped form on behalf of "intention" manufacturing, "intention" services;
2, A stands for "A and other" products and meeting the "first";
3, snowflakes, is cemented in countless points of white water, no time of the footer, on behalf of countless love solidarity rally.
Implication: heart good products and services, gather numerous love united, striving for first brand spirit of service.

品牌愿景：
视听生活，爱雪相伴

爱雪彩电要在五年内，成为所选定的目标市场中，具有竞争力的、高效率的、可持续发展的、受人尊敬的家用视听电子品牌